What CPC price should an advertiser choose?
If this is the first time you are advertising on our network, we suggest that you start with a low CPC to test out the conversion rate first. You can pause the ad and create a new ad with a higher CPC if the results are satisfactory.
** With our new very stringent click fraud filtering, the quality of clicks has improved significantly recently. As a result, there are much fewer valid clicks, and publishers are no longer motivated to post ads at $0.05 CPC. We have increased the minimum CPC to $0.08, but ads that are getting clicks are priced above $0.10 CPC and include US as a target country.
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